Fringe Box



Be Inspired – By Mo’s Success

Published on: 14 Aug, 2012
Updated on: 20 Aug, 2012

By Claire Dee

Claire Dee

Last Saturday I visited the London 2012 Olympic Park with my husband, who had successfully sealed a couple of tickets to the athletics months before.

I have to admit to dragging my heels as I’d asked him to try for dressage, which he did, unsuccessfully.

I’ve never really followed athletics, so a Saturday night watching the high jump and javelin wasn’t exactly top of my wish-list, but I was keen to take in the whole sporting experience so I went along for the ride.

As locals, you’ll be well aware that Guildford and Surrey have been heavily involved in these summer games particularly from a cycling perspective.  Surely, therefore, we had our very own sporting experience right here on our doorstep.

Absolutely; and fantastic it was too.

But nothing prepared me for the most amazing, electric atmosphere I encountered in the stadium as Mo Farah sprinted down the last few hundred metres of his 5,000m run to take gold.  It was truly out of this world.

I consider myself a fairly calm and collected almost reserved character.  Not on Saturday.  Along with 79,999 other people, I was screaming at full lung capacity ‘go Mo, go Mo, go Mo’.  And he did, and won, and we all cried and cheered and completely devoured the spectacular never-to-be-repeated moment.

The moral of the tale?  Mo’s performance was the culmination of two weeks of British medal success with each competitor feeding off the next: success breeding more success.

A common pattern also found in the business world including Guildford’s very own entrepreneurs.  As Guildford Dragon News recently reported, the town has seen a record number of new companies set up during the first half of 2012 (according to research carried out by leading company formation agent with 440 new companies formed, more than any other first half year on record, and an improvement on the 424 that were set up during the same period in 2011.

So look around, be inspired, and succeed: with either your business or sporting hat on – or indeed both!

Claire Dee runs her own communications consultancy near Guildford and is an active member of the local business community including sitting on the Surrey Chambers of Commerce council.  To learn more visit:

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