Oakleaf Launches Mental Health Awareness Campaign

Published on: 3 Jul, 2024
Updated on: 2 Jul, 2024

Guildford-based mental health support charity Oakleaf Enterprise has launched a campaign to raise awareness about mental health.

Oakleaf says, with the support of Guildford Borough Council, and design agency Yazaroo, it has placed thought-provoking posters on rubbish bins at locations in Guildford town centre.

The photos show some of the posters on rubbish bins in Guildford town centre.

The posters feature puns that encourage the public to “Bin Stigma Not Mental Health” and “Don’t Discard Your Mental Health.”

The aim is to spark conversations and reduce the stigma surrounding mental health, as well as raising awareness of Oakleaf’s services.

Oakleaf adds that “leaning into the fact the posters are on bins, which are not normally a particularly appealing location, the campaign delivers a powerful message, making mental health a visible and approachable topic for everyone in the community”.

Jen Clay, Oakleaf’s head of fundraising and engagement, said: “We wanted to create a campaign that would catch people’s attention in their daily lives and make them think about mental health differently. By using bins, we hope to convey that mental health should never be discarded or overlooked.”

The managing director of Yazaroo (who designed the posters free of charge), Ed Schofield, said: “Oakleaf Enterprise is an amazing charity doing vital work in Guildford. We at Yazaroo were delighted to be asked to bring our creative know-how to this campaign and we hope that its impact is felt by people across Guildford who will benefit from Oakleaf and the services it provides.”