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Experience Guildford Announces 2022 Customer Service Awards Shortlist

Published on: 29 Jul, 2022
Updated on: 1 Aug, 2022

For the last six weeks, residents and visitors to Guildford have been voting for the businesses in the town that they feel go the extra mile in terms of providing great customer service as part of the Experience Guildford Customer Service Awards.

Experience Guildford (the town’s business improvement district) says: “Now in their ninth year, the awards have become a key calendar event of the town, highlighting businesses that consistently put their customers first and covering the full retail and leisure mix.”

Voting closed on Sunday, July 24, with just under 2,000 votes received across the campaign period.

The three shortlisted businesses per category for the 2022 Experience Guildford Customer Service Awards include.

Coffee Shops: Sicool, The Hideaway Café, Fresco Deli Kafessen, Caffe Nero (House of Fraser).

Food On the Go: Meat the Greek, Fuel Juice Bar, T4, Dolce & Salato, Kallie’s Deli, Taco Bell.

Hair & Beauty: Mary Ann Weeks at Aveda, Sanrizz, John Carne Hairdressers.

Health & Fitness: Turnfit, Food for Thought, The Glasses Shop , Boots Opticians.

Leisure & Lifestyle: Yvonne Arnaud Theatre, Unplug & Play, G Live.

Professional Services: Virgin Money, Cavender Estate Agents, Lloyds Bank.

Pubs, Bars & Nightclubs: The Star, King’s Head, Three Pigeons.

Restaurant Independent: Blue Sardinia, Thai Terrace, Olivo.

Restaurant National: Giggling Squid, Pho, The March Hare, Yo! Sushi, Itsu.

Retail Independent: Kowalski Delicatessen, The Bear Garden, Ben’s Collectors Records.

Retail Large: Waitrose, Marks & Spencer, Anthropologie.

Retail Small: Lush, Loaf, Bravissimo.

Service Provider: Guildford Town Centre Chaplaincy, White Lion Walk, The Guildford Institute.

Each of the shortlisted businesses will now be visited and assessed by a ‘secret shopper’ who will anonymously evaluate and feedback on their standard of service.

The final winners of each of the categories will be announced at a ceremony at the Yvonne Arnaud Theatre on Monday, September 5, along with the winner of the Shining Star category, offering managers of individual stores or businesses the chance to nominate their staff members who they feel should be recognised for great service.

For more information on the Experience Guildford Customer Service Awards visit

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