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Letter: Will E-bike Prices Put People Off?
Published on: 22 Sep, 2024
Updated on: 16 Nov, 2024
From Jeremy Holt
In response to: E-Bikes for Hire Arrive in Guildford
I would be fascinated to see the business model for this scheme.
I calculate that if one bike is used for six hours each day it would earn over £25,000 per year. This is surely an outrageous return.
It may be that the price of £5.80 for 30 minutes puts off potential users. This may well be more expensive than using a car!
Of course if the price were reduced to say £1 per hour many more people would be encouraged to use these bikes and save the world.
This charge would still earn a bike £2,000 per year if used for 6 hours each day.
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Responses to Letter: Will E-bike Prices Put People Off?
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John Lomas
September 22, 2024 at 12:56 pm
Surely you need to know the capital, and expected running costs, of the scheme before you can make that judgement.
Jim Allen
September 22, 2024 at 11:17 pm
What? Carry out a potential user, cost and need analysis? How novel!
Mark Percival
September 23, 2024 at 8:14 am
I think it’s the lack of any cycle routes and dangerous drivers that will put people off, not the price.