By Hugh Coakley
Nine chain shops and eight Indies have opened in Guildford since last December and, with another six new entries in the pipeline, the retail buzz in the town looks to be continuing despite depressing economic news nationally. (See the list of new shops at the end of this article.)
“This level of new shops is well above average and better than adjoining towns such as Godalming,” said Alex Bellion from local agents Owen Isherwood.
He said shops with a service element which can’t easily be obtained online, such as food, were doing best. Shops offering “pure retail” were fighting against online competition and were in less demand.
Town traders were sounding stoical but there was an overall feeling of resilience. Footfall is creeping up but, at around 20 per cent down from pre-pandemic, it was seen as a fundamental issue.
Surprisingly, few shopkeepers talked about the cost of living crisis or energy prices. But Lucy of Solar Sisters said energy costs are high and getting worse and added: “It’s an extremely tough climate for small independent businesses. Rent is our biggest issue”.
More traders complained about parking charges which were seen not as a huge cost but more a deterrent to shoppers.
One trader said: “Some people are feeling the pinch now and looking at prices, but the high-end shops are doing well”.
Bellion said there is good demand for shops “if landlords are sensible with rents” and added that rents had gone down by as much as 50 per cent in the prime, “cobbled” area of the High Street and up to 25 per cent reduction in the adjacent roads.
He said demand in the out-of-town centre shopping parades was also good with few shops staying empty for long.
Continuing the trend of the last two quarters, there are six new ventures in the process of opening or applying for planning permission for their new shop signs.
A Carl Scarpa shoe shop has put in a planning application for the former Prestons jewellery shop in the High Street.
Just up the road, Danish bakers, Ole & Steen, are hoping to move to the Ted Baker clothes shop which is closing on July 3.
And yet another new bakers, Hoxton Bakehouse, is only days away from opening in Market Street. Other shops are hoping their presence will give Market Street the bounce Gail’s Bakery gave to Tunsgate.
Kerrera, a craft beer and gin bar is looking to open in Jeffries Passage next to the haute-cuisine Indian restaurant, Ravis.
A welcome addition to North Street, the engineered wood flooring and cladding specialists, Havwoods, will be opening in the next couple of weeks in the long-empty shop formerly occupied by the furniture shop, Wesley-Barrell.
A new cocktails and cabaret bar, Fallen Angel, is due to open on June 25. Said to be the brainchild of Guildford entrepreneur and Guildford Fringe owner, Nick Whyscna, it promises “Drag, Burlesque, Comedy and Theatre as well as the best cocktails in town and the staff at The Fallen Angel are all performers”. Actress Jenny Seagrove is a patron and writer and broadcaster Gyles Brandreth is on the board.
But whilst there were more positives than negatives, the difficult conditions for retail continued. Jack Wills clothes shop in the High Street is up for rent. Staff in the shop said they hadn’t been told what was happening to the store which went into administration in 2019 and had been bought by Sports Direct.
The new shops since Christmas 2021 include chains TAG Heuer watches, fast food Taco Bell, Itsu Asian fast food, London Medical Laboratory, Ivy Asia, Sleep 8 sleeping beds and mattresses, Thai street food Slim Chickens, opticians Ollie Quinn, Celly’s Unisex Hair Salon.
Yet to open include: bakers Hoxton Bakehouse, Carl Scarpa shoe shop, Danish bakers Ole & Steen and wood flooring and cladding specialistsHavwoods.
New independents include: Framing Castle, Dolce & Salato deli, mobile phone specialists Feng Tech, Solar Sisters zero waste shop, pre-owned designer clothing Misty and Claridge, crystals and healing at Indigo Moon Holistics, Zero Carbon Guildford and Deli Italy in The Shambles. And yet to open, Kerrera craft beer and gin bar.
See also It’s Goodbye To TGI Fridays After 24 Years And Other Guildford Shop News (Feb 2022) and Covid Uncertainty Hitting Retail But 14 New Town Shops Show Cautious Confidence (Dec 2021).
This website is published by The Guildford Dragon NEWS
Contact: Martin Giles mgilesdragon@gmail.com
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Sara Tokunaga
June 22, 2022 at 4:33 pm
So there was a Jubilee Window competition. I, and several of my friends, saw no evidence of it at all in the shop windows of the High Street and North Street. How many shops entered?
Georgina Grant
June 22, 2022 at 5:11 pm
For the first time in years, I have been to Woking.
It was not a good experience as I was hoping to find retailers such as clothing and gifts.
It would seem that High Streets are now just food and drink outlets. As someone who wishes to try on clothes, see the colours and feel the fabric, it was such a disappointment. And from the new shops due in Guildford, it would seem to be going the way of Woking.