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Activate Learning Launches First Personalised Digital Prospectus

Published on: 30 Nov, 2022
Updated on: 29 Nov, 2022

Activate Learning has launched the first personalised digital prospectus in the further education sector for prospective students.

With its learning campuses at Guildford College, Merrist Wood College and Farnham College, its says the initiative is a pioneering move to make the way of recruiting new learners more environmentally sustainable.

Activate Learning’s first personalised digital prospectus in the further education sector for prospective students.

Prospective students and their parents or guardians will now be able to download the prospectus directly from Activate Learning colleges’ website.

As one of the first further education colleges to offer this, students will now be able to personalise the content of their digital prospectus based on their study preferences and download a customised document at the end.

The move comes as part of Activate Learning’s drive to be more sustainable and use technology in a more innovative way, as outlined in its Empowering Learning strategy.

The digital prospectus will be easily accessible through QR codes at events or via Activate Learning’s websites.

The chief executive of Activate Learning, Gary Headland, said: “We’ve sought and listened to feedback from our learners who said they wanted organisations to be more environmentally focused and put sustainability at the front and centre in their decision making.

“We looked at our prospectus and we felt that it was something that we could do differently, using technology to create a meaningful digital document that allows us to reduce our use of paper copies.

“Another exciting aspect to this project is that we are also pledging to plant trees when people opt to download our digital prospectus.

“This will be done via our selected community partner, More Trees, which will see native species planted as part of ongoing projects in critically important conservation projects in parts of Madagascar, Kenya and Haiti.”

For every five prospectuses downloaded, Activate Learning will plant a sapling via More Trees and its sustainability scheme.

Activate Learning’s director of communications and marketing, Peter Reynolds, added: “Historically we have printed 25,000-plus hard copy prospectuses a year.

“We will still have small numbers of physical copies due to accessibility needs, available via our college campuses, but for the majority of learners I believe they will find the customisable option of the digital prospectus a much better user experience.”

To qualify to take part in the Activate Learning tree planting scheme, participants must download a digital prospectus from an Activate Learning website and will only be open to residents in the UK.

Activate Learning will pledge to plant one tree for every five downloads.

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