Every Little Helps to Tackle Hygiene Poverty

Published on: 11 May, 2024
Updated on: 15 May, 2024

Tesco says it has again joined forces with its suppliers of household brands such as Radox, Sure, Bodyform and Aquafresh to help distribute millions of personal care items to people who are in need.

It says, for every two purchases by customers from a selection of essential hygiene products, including at Guildford’s Tesco superstore, it will donate a third hygiene item directly to the charity In Kind Direct.

Tesco is running a campaign in its stores in conjunction with the charity In Kind Direct to help people who are struggling to afford hygiene products. When customers buy two items Tesco will donate another to In Kind Direct to distribute to people in need.

These products will then be distributed by In Kind Direct, which works with charities, community groups, food banks and schools, to get much-needed hygiene products to people who need them.

Rosanne Gray at In Kind Direct, said: “Many people experiencing hygiene poverty face the impossible decision to heat, eat or keep clean on a daily basis, and unfortunately more and more people are being pushed into this position.

“We know hygiene poverty disproportionately affects those already struggling, but the research shows that financial difficulties are now impacting everyone.

“The ripple effect impacts mental health, workplace productivity and school attendance – it’s something that requires collective action which is why we’ve formed this partnership with Tesco and some of our committed corporate partners to help reduce hygiene poverty.”

The campaign is running at Guildford’s Tesco superstore until June 11.

Responses to Every Little Helps to Tackle Hygiene Poverty

Mike Smith Reply

May 11, 2024 at 8:40 pm

I don’t know what all the goods featured in the photograph are but I think I can see anti-perspirant, shower gel and fabric conditioner, all unnecessary luxuries which can be replaced with a bar of soap and basic detergent.
Olly Azad Reply

May 13, 2024 at 2:37 pm

A worthwhile campaign to address hygiene poverty and yet when I was shopping at this branch of Tesco on Saturday any information or publicity being given to the campaign was very low-key. If Tesco supermarket would like the customers to play its part in combating poverty and hygiene issues, I feel the staff and management in Ashenden Road could have been a little more vocal about it.

After hearing about it first on The Dragon NEWS it makes sense to purchase any two hygiene products and then Tesco will donate a third item to help those most in need, as it partners up with In Kind Direct.

I’m grateful to The Dragon for articulating the main theme of the campaign and to Tesco Stores Ltd as it helps society maintain a certain standard of hygiene.