Help White Lion Walk’s ‘Bravellous’ Idea

Published on: 18 Jun, 2015
Updated on: 18 Jun, 2015

Guildford’s White Lion Walk shopping centre is calling out to women asking them to donate any unwanted bras to their ‘bra bank’ campaign to help people and their families who have been affected by the trauma of breast cancer.

When customers make a deposit at the centre’s ‘bra bank’, their unwanted underwear will be whisked away to start a new life on the other side of the world, where traders support their families selling textiles locally.

Successful ventures like this keep many families in developing countries out of poverty, and plenty of people in the UK in a job.

All the bras will be weighed and £1 per kilo will be donated to the Jarvis Breast Screening Centre in Guildford which provides one of the largest NHS breast screening services in England for women aged between 50 and 70 years old.

Dawn Phelps from the White Lion Walk shopping centre, said: “I want to encourage our female shoppers to donate their unwanted bras for Breast Cancer Care because the funds raised go to an extremely worthwhile cause.

“Each year thousands of women don’t think twice about throwing out their bras but I hope this scheme will encourage members of the public to donate them instead.”

The bra bank is located by the NEXT store escalators within White Lion Walk and clean wearable bras of any size will be greatly appreciated.