New Book Is Full Of Tweeting Tips For Those In Business

Published on: 19 Apr, 2013
Updated on: 21 Apr, 2013

Nicky Kriel at her book launch – Photo Dani Maimone

The network of social media queen Nicky Kriel gathered at Guildford’s Mandolay Hotel this week to prove their real time existence by celebrating her new book and eating some of the tasty cakes on offer, writes Maria Rayner.

The book, How To Twitter For Business Success: Everything Business Owners Need To Know About Twitter Made Easy!, distills advice from Nicky’s blogs, tweets and lectures into one paperback volume.

Nicky met publisher Michael Cameron, founder of Farnham-based The Other Publishing Co, after he’d Googled social media experts. She coached him one-to-one about web marketing before confessing that she’d like to write a book. How to Twitter for Business Success became the fledgling company’s first business title.

The 45-year-old was introduced at the book launch by Dee Blick, another business author, who wrote the book’s foreward. She said: “Halleluiah for authors like Nicky who cut through the dross.”

The assembled well-wishers clapped as Ms Kriel modestly said: “I’m very excited. It takes a long time to write a book. It’s nice to see it in print.”

Attendees were a mixed group. Joanne McGowan, ActOne Adventures and Parties, met Nicky on Twitter. “Twitter suggested that I follow Nicky. I get party requests, find suppliers of goods like T-shirts, ask questions and get helpful, positive replies. It’s like working in an office.”

Janice Caluori, who supplied the cakes, met Nicky when she attended a LinkedIn workshop. “I’m not on Twitter,” she said, clutching a copy of the book.

Halleluiah for authors like Nicky who cut through the dross Dee Blick

Lisa Christmas, a freelance marketer and copywriter, uses Twitter as an alternative to networking meetings. She is more comfortable with Twitter than business social gatherings.

Not all present were business associates. Nicky is a founder member of Farnham Speakers, part of the Toastmasters network, and credits her involvement with this organisation for her newly-found writing talents.

The president of Guildford Speakers, Tania Grant; Rachel Maunder from Farnham Speakers and Marlane Heard, Woking Speakers; all said making speeches increases a person’s confidence in other ways. Members can take on leadership roles, with Marlane and Rachel agreeing that the impromptu warm-up talks made them re-examine areas of their lives.