Tillingbourne Pupil Shows Marketing Skills

Published on: 16 May, 2017
Updated on: 16 May, 2017

Competition winner Mhairi with her certificate. She also won a WH Smiths voucher.

An 11-year-old pupil from Tillingbourne Junior School, Chilworth, showed her entrepreneurial potential when she took the top prize in a social media marketing campaign organised by financial planning firm Lemonade Money.

Winner Mhairi’s design – a piggy bank carrying the firm’s logo and wording “Don’t oink around! Save your money in fizzing seconds!” – received the most exposure, likes and website click-throughs when it was posted on Facebook and Twitter from May 5 – 11.

Ninety children were asked to design advertisements, promoting the company’s Hero Service (money management coaches) and four were chosen to post on social media. Collectively they prompted nearly 8,700 social media impressions over six days.

The campaign was timed to coincide with National Lemonade Day (May 7), a US event giving young entrepreneurs the chance to set up and run their own businesses. Lemonade Money is calling for a National Lemonade Day to be included within the primary school curriculum, but with the Department of Education in a ‘period of purdah’, the firm decided to run an initiative closer to home.

Lemonade Money’s marketing manager, Michelle Williamson, comments: “We briefed the children on what we did, the role of marketing and the key messages they needed to include within their advertisements and they interpreted the brief very well.

“They came up with some great ideas and showed just how much we can learn from them. The judges were very impressed with the high standards of work produced.”