Bewley Brings ‘Safe Cycling’ Campaign to Ash

Published on: 24 Aug, 2021
Updated on: 25 Aug, 2021

The Dowst family with Donna Adamson, instructor at Pedal Power Training, at the Ash Lodge Park development.

By David Reading

It must be hard for house developers to win friends in areas where they are building new estates.

Bewley Homes – one of the major companies building in the Ash area – is making a valiant effort in a rather smart exercise in PR.

Bewley is organising cycling proficiency lessons at its Ash Lodge Park development, south of Ash Lodge Drive, promoting safe cycling and a healthy lifestyle.

The ‘Bewley Backs Bikes’ campaign, one of the company’s 30th-anniversary initiatives, sets out to encourage families to learn how to ride safely on public roads.

The company has teamed up with Pedal Power Training to offer a number of families free cycling lessons as well as handing out new helmets and high visibility vests. The lessons also showcase how to look after your bike and check the basics to make sure it is safe to ride.

Andrew Brooks, Bewley’s managing director, said: “The main message is that we want to encourage families to enjoy cycling together safely and the lessons will certainly help. Cycling is a tremendous way of getting some exercise in a fun way and has proven hugely popular in during lockdown.”

Donna Adamson, instructor at Pedal Power Training, said: “We are delighted to support this initiative across the Home Counties. Having a good awareness of the road and sharing space with other road users is vital. We teach cyclists to be a predictable rider.”

Elaine Stratford, Bewley’s sales and marketing director, said: “We will be looking to offer free lessons to families all over our developments.”

Caption: The Dowst family with Donna Adamson, instructor at Pedal Power Training, at the Ash Lodge Park development