Claire’s Column – Charitable Businesses

Published on: 26 Jan, 2016
Updated on: 26 Jan, 2016

In this regular column – a must-read for all those interested in Guildford business – Claire Dee praises local charities and companies which support them.

Claire Dee

A parliamentary report issued this week focusing on charity fundraising has brought supporting good causes to the fore.

The report comes in the wake of a small number of charities adopting aggressive sales tactics and, in some cases, selling on people’s data. It warns charity fundraising activity could be governed by law unless a new voluntary regulator intervenes.

While this is a significant and understandable development, it must be noted that the majority of UK charities operate in an open and transparent way, undertaking fantastic work for millions of people who rely on them physically and emotionally.

Surrey houses many such organisations. From Sight for Surrey helping those who have experienced sight loss, to Surrey Wildlife Trust working hard to preserve our local wildlife and habitats. And even closer to home, is Guildford’s own network of worthy causes including SATRO, Challengers, and Oakleaf Enterprise to name but a few.

What really connects them all is the volunteers and supporters who assist them; including local businesses. From corporate away-days spent painting classrooms or clearing countryside paths, to office fundraising initiatives resulting in much-needed donations.

For example, earlier this month the Guildford branch of national opticians Specsavers helped local children stay safe during winter by donating high-visibility vests. The vests were given to the 5th Stoughton Brownies and Sandfield Primary School to raise awareness of Specsavers’ charity partner, Brake, which works with communities to stop the tragedy of road deaths and injuries. By reaching out to its local community, Specsavers was also able to raise awareness of its national charity.

So, no matter how large or small the gesture, every little really does help, and highlights the important role corporate partnerships play in the lives of our local charities. Keep up the good work!

Claire Dee runs her own communications consultancy near Guildford, and is an active member of the local business community including sitting on the Surrey Chambers of Commerce Board and the Institute of Directors Surrey Committee. To learn more visit www.clairedeecommunications.com